Splendid Spring '18
For Spring '18, Splendid launched a new campaign around living an inspired life. The inspired life is about seeking a fresh perspective through new places or people - letting the world around you be the force that shapes your taste. At Splendid, our aim is to inspire women. We make clothing that is effortlessly put together, that looks great and feels even better, that leaves her free to go about living her fullest, most inspired life.
The campaign included a 360 strategy that included, video, OOH, retail displays, influencer activations and a print publication. Featuring Camille Rowe and Alanna Arrington.
PERFORMED: CREATIVE DIRECTION, ART DIRECTION,
Social channels had low engagement, low-quality content, inconsistent style, no true lifestyle content.
Didn't ladder up to overarching Brand DNA.
Social channels have had improved engagement and consistent follower growth. The high-quality content is evocative of the new brand storytelling and ladders up to Brand DNA.